The largest economy underpinning transactions, engagements, partnerships, and customer acquisition: Story. Why tools like ChatGPT can never replace your story.
7 Steps to Nailing Your Next Podcast Interview
Author: Kelly Johnson, Public Relations Specialist Going on walks, commuting to work, and washing dishes all find common ground for your ultimate multitasking listening pleasure: podcasts. Advances in technology and cultural shifts have transformed the way society consumes media, and podcasts have ascended from relative obscurity in the early 2000s to an industry that’s expected […]
Why your startup story may be the key to your startup’s success
Author: Caitlin Kryl, content marketing manager at s2s Public Relations It’s often critical, especially in the startup world, to ready your answers long before the question is asked. My ready answer when asked why I chose a career in content marketing: my runaway imagination and love of storytelling. What started as a childhood hobby of […]
A Purpose-First Approach to Growing your Brand
How a Relentless Focus on Problem-Solving Drives Better Outcomes and Fuels Success Let’s take a quick trip back to the good ol’ days of 2013 as I share a cautionary tale with a moral that rings true for any startup, regardless of your industry. In 2013 the DOW closed at a record high of 15,548, […]
3 Ways to Talk Tech with a Human Touch
Our DNA is demanding. Our need to forge community and emotional connections is hardwired into each of us. Even in the world of startups and investment, more than profit-and-loss statements and zeros and ones, it’s often our emotions first, before logic, that drive decisions from hiring and firing to funding and future business plans. In […]