Author: Eric Schudiske, CEO and Founder of s2s PR “THINK” The famous one-word IBM-born slogan from 1915 granted permission for some of that generation’s most brilliant minds to do exactly what they were intended to do — think. Leadership does that. It unites and focuses teams on clear objectives. The life sciences, especially in the […]
Why your startup story may be the key to your startup’s success
Author: Caitlin Kryl, content marketing manager at s2s Public Relations It’s often critical, especially in the startup world, to ready your answers long before the question is asked. My ready answer when asked why I chose a career in content marketing: my runaway imagination and love of storytelling. What started as a childhood hobby of […]
Labor Day? More Like Labor Year.
Labor Day is the one official day each year that’s dedicated to acknowledging and paying tribute to America’s workers. This year, it hardly feels even remotely adequate to only set aside one day. For all the hardship, loss and isolation we’ve all experienced at some point over these past several months, 2020 will also go […]
A Purpose-First Approach to Growing your Brand
How a Relentless Focus on Problem-Solving Drives Better Outcomes and Fuels Success Let’s take a quick trip back to the good ol’ days of 2013 as I share a cautionary tale with a moral that rings true for any startup, regardless of your industry. In 2013 the DOW closed at a record high of 15,548, […]
3 Tips to Build Your Profile: Be Social, Generous, and Human
As you consider how to grow your company and increase investment, is CEO/founder profile building part of your overall strategy? A well-known, authentic and consistent personal brand will build credibility and trust with investors and partners, create a competitive edge, and create lasting value that will continue to yield dividends for your future endeavors. Here […]