Perspectives

Testimonial: Lean In

Lean In Seattle wouldn’t have been able to achieve the full potential of our visit with Facebook COO, and LeanIn.Org founder, Sheryl Sandberg without Eric’s help. Rather than solely focus on leveraging Sheryl’s name for fast hits, Eric crafted three achievable strategies (from hyper-targeted to broad reach) that used Sheryl’s visit as a gateway hook […]

Testimonial: The Vermouth App

Eric went from zero to two TV news crews covering our launch party less than two weeks after he came aboard. He’s placed influencer articles and geared our budding social media to help drive and amplify traditional media. Eric brought a keen eye for not just strategic media placements, like a live TV interview during […]

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The Pitch

PR tips for startup leaders to fuel growth & get noticed